Media/news company: Bloomberg Businessweek Vietnam - Sharpening Technology, Economy, Business, Finance, and Pursuit through Data
You need to look at it closely to catch its meaningful intent. The image is somewhat perplexing at first, and you need to look for the details to get the entire message.
Once you read the small text (which seems to have been done intentionally), the impact leaves you astounded.
Bloomberg Businessweek Vietnam - Branding Campaign 2023
Big idea: Empowering Vietnam's Business Landscape through Data
Campaign Theme: Sharpening Technology, Economy, Business, Finance and Pursuit through Data
These print ads, for the Lunar New Year issue, are designed to make you look twice. The company’s campaign series featured different countries where they offer their services. What looks like a lantern turns out to be more than that.
Each icons exist here are represented by particular pillars:
Technology (Lantern),
Economy (Lucky money),
Business (Lucky charm ornament)
Finance (Lucky gold nuggets), and
Pursuit (Sailboat)
A Bloomberg Businessweek Vietnam Live Experience - Event calendar
More than providing insightful content, Bloomberg Businessweek Vietnam aims to be a platform for meaningful dialogue and progress. Through insightful events, we create opportunities for industry leaders, researchers, and entrepreneurs to come together to discuss important issues, charting a roadmap for growth. sustainable growth and towards a new economy in Vietnam.
The event Bloomberg Businessweek Vietnam Live Experience
The Year Ahead 2024 - Economic Outlook 2024: EXPECTATIONS & REALITY
Under the international brand Bloomberg, the globally famous The Year Ahead event series is now present in Vietnam with the theme Expectations and Reality.
With practical content in each discussion session, closely related to the economic market in Vietnam, guest speakers will delve deeper into solutions for the economy to maintain strong growth momentum in 2024, in the context of the development of digital transformation and green transformation.
NEW FEATURE: E-MAGAZINE:
Click here to access global data. Multi-platform. Sharpening business through Data in 2024
GLOBAL DATA ACCESS. MULTI-PLATFORM
Bloomberg.com unlimited access package exclusively for Vietnamese readers.
Bloomberg.com unlimited access package exclusively for Vietnamese readers.
Discover the secret to the success of a billionaire in the financial data business (from scratch)
Bloomberg's autobiography provides an in-depth look at the creative mind and driving personality behind the Bloomberg brand. In vivid narration, Michael Bloomberg talks about his early career on Wall Street, about the triumphs and disappointments, about what it was like to be fired and to be awarded $10 million in the same breath. a day.
Big idea: In-Depth Data Empowerment for Vietnam's Business Horizon
Key message: Empowering Vietnam's Business Landscape"
